Podcast · Interview

How to time block your day around your goals

Tiffany Taylor coaches business owners to run their week from a calendar. We covered how to set goals that pass the SMART test, put your life on the calendar first, size each block to your attention span and group work into theme days.

Mike Moll
Mike MollSales + Offer Coach · with Tiffany Taylor
Updated 8 min read21:19 video
ProductivityTime managementGoal settingDelegationHiring
YouTube Watch · 21:19
Short answer

How do you time block your day?

Start with a vision you can see and a few goals that pass the SMART test, then break each goal into tasks and put them on a calendar. Put sleep, rest, exercise and family time on first, and fit work around them. Start with 45-minute blocks and adjust to how long you can hold focus. If you skip a block, drag it to another day and pull a different task into today.

Key takeaways
  • Tiffany Taylor doesn't use to-do lists, because the work that grows a business, like sales and prospecting, keeps getting left off them.
  • Start with a vision you can see, then set a few goals and run each one through the SMART test.
  • Hire people who are better than you at the jobs you're weak at, and give them trust a little at a time.
  • Put sleep, rest, exercise and family time on the calendar first, then fit work around them.
  • Start with 45-minute blocks, since it takes 16 to 23 minutes to get fully into a task, and group similar work into theme days.
  • Sometimes upwards of 80% of a to-do list does nothing to move you toward your goals, so schedule the tasks that serve a goal and let the calendar show you where the rest of your time goes.

Why doesn't a to-do list work for business owners?

Tiffany Taylor says a to-do list leaves out the work that grows a business. Every time she takes one apart, sales and prospecting are missing. She's known in her space for being against to-do lists, and she calls them the most inefficient way to look at your time when you're trying to reach $50K a month. So she moves her clients onto a digital calendar.

I asked her why the hard work drops off the list. Her answer was about how you define productivity. If productivity means getting more things done, you'll make a list of everything you could do and work through it one item at a time. If it means moving the needle with the least effort, you'll plan your week in a very different way.

She ties this to how you run the business, too. One owner asks, "What is the most I can do to get my outcome?" and tries to do all the things. Another asks, "What is the least I can do to reach my goals?" Those two questions lead to two very different weeks.

What should you do before you block your calendar?

Write down a vision you can see, set goals from it, and only then break the goals into tasks. Tiffany says most owners skip the first two steps and go straight to the list. Problems start when the list, the goals and the vision don't line up.

If you can't see your vision, then it tells me you don't have one.

Tiffany Taylor, on starting with the vision · 3:20

Tiffany says sometimes upwards of 80% of a to-do list isn't helping you move toward your goals. You knock off every item, the needle stays put, and your confidence drops.

For the business, she likes a big two: revenue and number of customers. Every smaller goal or task should tie straight back to those. Then each goal goes through the SMART test. It should be specific, measurable, possible to achieve, realistic and relevant to your vision, with a timeline. If it fails a check, don't call it a goal yet. A good goal should stress you out a little. If it doesn't, Tiffany says you didn't make it big enough.

Why do owners set goals and then avoid them?

Tiffany puts it down to a vision that isn't clear yet. Without one, people set goals, feel resistance and can't tell why, so they avoid the goals. Do that enough times and you build a habit of setting goals and missing them.

She sees goal setting as a daily trust exercise with yourself. Self-trust works like a relationship with a partner or a spouse. You make trust deposits each time you do the things you said you'd do.

This matches what I see in people one step before they'd get to Tiffany. Very few of them have goals at all, and without goals it's almost impossible to talk about how they spend their time. I used to love the buzz of busy work. I'd tell myself, "Look, I did these 19 things today," while nothing moved forward.

Putting goal tasks on a calendar is where this gets tested. Tiffany calls it a confronting moment, because now you're committing time and energy. If you feel resistance, you have to face it. On a to-do list, you can just forget about it.

How do you hand off work you're not good at?

Hire people who are better than you at it, and give them trust a little at a time. Tiffany's last step after setting goals is to ask two questions. What is the fewest tasks I can do to reach them? Who can I add to my team to help?

That second question matters when you're the be-all and end-all of the business. At some points I've had seven or eight contractors working on different things. My clearest example is copywriting. I know my story and I can explain it when I talk, but I can't write it well enough for a website. Handing that job off gave me a stronger site.

Tiffany says if you're serious about growing, you have to hire people who are better than you. That means taking a slice of humble pie first.

Most owners are willing, she said. Trust is what slows them down. Give a little, enough for the person to keep earning more. Tell them that's what you're doing and what evidence you need to see before you hand over more.

What goes on your calendar first?

Your life goes on first: sleep, rest, exercise, date nights and the kids' activities. Work fills in after that. Tiffany says sleep is the last thing she sees people add, and it needs to go first.

Start by being honest about your office hours. If you don't set those boundaries for yourself, no one else will set them for you. "I'm never not working" is a line Tiffany hears a lot, and she doesn't want it to be yours.

Then plan what you need in your off hours to rest before you go back to work. Tiffany says rest is as important as work, because it affects the quality of your work. In her book, rest means reading, meditating, exercising and getting enough sleep. TV, movies and nights out drinking go in a different bucket. Rest on the calendar gives you steady energy through the day and focus periods you can count on.

She color codes the calendar so you can see those boundaries at a glance.

How do you start time blocking if you've never used a calendar?

Let the calendar follow you for a week before you plan anything. Track what you do, hour by hour, as it happens. Tiffany says this makes you face the reality of time. You're always doing something, and you can't store an hour today and use it tomorrow.

Expect to be frustrated by what you see. She says you need to sit in that pain, because that's where change starts. Every moment should be on the calendar, since you're doing something with every moment of the day.

If you're not intentional with your time, by default, it's going somewhere.

Tiffany Taylor, on tracking your week · 15:10

Color makes the week easy to read. On Tiffany's calendar, blue is work, lavender is relaxing and self-care, green is exercise, and another color marks her weekly personal development time. One look tells her if she worked too much or if her meetings were spread over 12 hours.

Then she adjusts. If a week felt horrible because she worked too long on one day, she shortens the hours the next week. If she needed a nap by Tuesday afternoon, she schedules one.

What happens when you skip a time block?

Drag it to another day, and pull a different task into today. I told Tiffany my fear with this system. On day two I miss something, I don't have the energy, and I decide the whole thing has failed. A lot of people are all or nothing like that, and I'm one of them.

Her fix uses the drag and drop in a tool like Google Calendar. Say it's Tuesday afternoon and you don't feel like sending emails for an hour. Move that block to tomorrow. Then take something you planned for another day and drag it into today. You still get done something that had to get done, and your time is still accounted for. You even get a small guilty pleasure from skipping the thing.

As for how long the change takes, the tracking week is the easy part, since you're only writing down what you did. Some people track for two weeks. After that, Tiffany says, they're ready to start blocking.

How long should a time block be?

Start with 45 minutes and adjust to your attention span. Tiffany says there's no set length. Watch your own workflow and notice when your attention starts to fade. For some people that's half an hour, and for others it's four hours.

There's no secret formula for how long a time block should be.

Tiffany Taylor, on block length · 17:39

Short blocks don't work well because of something called attention residue. Tiffany says it takes about 16 to 23 minutes on average to get fully absorbed in a new task. A 20-minute block ends just as you're getting into it. A two-minute phone call in the middle of an hour of focus can cost you 16 to 23 minutes of energy too. She works with a lot of people with ADHD, and they can get into hyperfocus if they dive into something for four hours or more.

Her other tip is theme days. Give one day to CEO work, one to marketing and one to content, and keep calls to one or two days. The fewer times you switch tasks or roles, the more you get done. That helps me, since I run a marketing agency and a coaching business. It's Paul Graham's idea of makers and managers. As a maker, I need a whole day with nothing else on it for creative work.

What can you do this week?

  1. Write down your vision where you'll see it, then pick your big two goals, such as revenue and number of customers.
  2. Run each goal through the SMART test and hold back any that fail a check.
  3. Let your calendar follow you for one week and color code what you did.
  4. Put sleep, rest, exercise and family time on next week's calendar before any work.
  5. Schedule your goal tasks in 45-minute blocks, then adjust to how long you can hold focus.
  6. When you skip a block, drag it to another day and pull a different task into today.

Tiffany's last point was about guilt, the top complaint she hears about time. She says it doesn't have to be that way, and sometimes changing the tool you use changes how you talk to yourself. If you want to build your week around your life goals, my episode with Joe Rando starts in the same place.

Episode chapters and transcript
Chapters 16
  1. Meet Tiffany Taylor
  2. Why to-do lists leave out sales
  3. How you define productivity
  4. Start with a vision you can see
  5. Goals for the business and for your life
  6. Why people avoid their own goals
  7. Run each goal through the SMART test
  8. Hire people who are better than you
  9. Building trust when you delegate
  10. Asking your team for honest feedback
  11. Put your life on the calendar first
  12. Let the calendar follow you for a week
  13. What if you miss a block?
  14. How long should a time block be?
  15. Theme days, makers and managers
  16. Guilt, and where to find Tiffany
Full transcript 21:19

From the YouTube captions, lightly cleaned for punctuation and filler words. Timestamps open that moment in the video.

Meet Tiffany Taylor

Mike: All right, on this episode we are speaking with coach Tiffany Taylor. Thank you so much for joining me.

Tiffany: Thanks so much for having me. I'm so excited to be here.

Mike: Always love talking to other business coaches. I classify myself as a marketing coach, but it's all the same stuff. I love understanding the perspective and what you're trying to accomplish with your clients. For the audience, talk a little bit about what you do and who you serve.

Tiffany: Yeah, I usually work with accomplished business owners who are doing really well in the offline space. When it comes time to go online, they're like, "What do I say? What do I do? Who am I?" So I really help them nail down where they're spending their time and energy, and then rebrand themselves so they can multiply that success online.

Mike: I think all of us who have a business often suffer through this. How do I prioritize my time? What do I focus on? And even when you think you've got it nailed down, there's always some fire burning off in the distance. You're like, "Oh man, didn't know that was coming." And so we're typically all bouncing around quite a bit. But what have you found are some of the common traits or themes of the people coming into your ecosystem, where you see them going wrong in terms of prioritizing?

Why to-do lists leave out sales

Tiffany: Where I see it most commonly is just outdated tools, right? I see a lot of to-do lists. And I'm pretty well known in my space for being anti-to-do list. I really don't believe in to-do lists. It's the most inefficient way to look at your time, especially for someone like an entrepreneur looking to get to the 50K a month mark. Every time I dissect these to-do lists, there's always some key things missing, like sales, like prospecting. For some reason, they don't make it to the to-do list. I really encourage someone to move into a digital calendar rather than using these outdated tools that just stress you out.

How you define productivity

Mike: Do you have a sense of why that is? Is it that the sales and the prospecting pieces are intimidating for most people? Or is it just, I want to feel productive, so I fill my time with a bunch of busy stuff? Where do you think that comes from?

Tiffany: So in my research, it comes from the way people are defining the word productivity. The person who defines productivity as getting more things done is subconsciously creating a list in their mind of all the possible things they can do, and then going at them one by one. Whereas the person defining productivity as moving the needle forward using the least amount possible is going to have a very different approach. It comes from how you define productivity.

But then it really comes down to what your approach to business is. If your approach to business is "What is the most I can do to get my desired outcome?", you're very much going to embody that and try to do all the things. But if your approach is "What is the least I can do to achieve my goals?", then you're going to have that sort of embodiment.

Mike: Got it. Very interesting. As you're helping people shift from one space to another, what are the key steps or areas of focus that someone should be looking at, both in assessing what they're doing now and in thinking about how to do it better?

Start with a vision you can see

Tiffany: Really depends on the challenges coming through. We all know there's a system. You're supposed to create a vision and a vision board, vision statements, and your goals, and you create the to-do list. Most entrepreneurs try to shortcut that and just look at the to-do list or just set the goals. A lot of problems arise when you're not in alignment there. What that means is a lack of alignment between the goals and the vision, or the to-do list and the goals. It's really important to have those.

I recommend starting with the vision first. Even if you feel like it needs to be written down, it needs to be visible. If you can't see your vision, then it tells me you don't have one. Then you need to create goals from there, because sometimes upwards of 80% of the to-do list is not actively helping you move towards your goals. And that really drops your confidence, right? You're doing all this work, you're knocking off all the to-do list items, but the needle still didn't move. You're still not hitting your cash flow goals. Your business is staying stagnant.

So I really recommend starting with the vision piece, remembering why you're doing this. Remember how you want to feel when you're getting there, and then set really clear, tangible goals that have an achievable outcome. Once you have a clear goal, you can break that down into tasks and schedule them. And that's a confronting moment, because now you're committing energy and time to doing it. And if you feel resistance there, you're going to have to confront it, rather than just forgetting that it's on the to-do list.

Goals for the business and for your life

Mike: When you say goals, is that everything just within the business, or how the person is interacting with the business? We want to get to this number of customers, this much revenue. But are you also having people define the goals from the personal side? Like, I want to be working this many hours in a week. What does that look like?

Tiffany: So it depends on the person, right? I think once you have the goal set up, then you can look at how many hours you want a week. Prioritization always needs reference points. I think it's really important to have the top five things that you want to accomplish by the end of the year. I have a free goal setting workbook, if anyone wants it, that they can download.

It brings you down to having the top five to 10 goals for every area of your life. When it comes to business, I think it's really good to have revenue and number of customers. Have a big two that you can focus on, and then any sub-goals or subtasks need to be directly correlated to that.

Mike: Got it. We'll link that up in the show notes. That's great. I think, coming from working with people maybe one step before they get to you, it's very interesting how few goals exist. And when you don't have them at all, how you spend your time is almost an impossible conversation at that point.

As an entrepreneur, and as a person who used to thrive on the excitement of the busy work getting done and be like, "Yeah, look, I did these 19 things today," not having anything move forward. Do you think it's an avoidance of setting the goals? Do you think it's just a lack of knowledge of what structure is required to build the company in the right way?

Why people avoid their own goals

Tiffany: I'd say it's a lack of clarity. Even if someone does have the structure, the structure usually comes second. Not having the clarity in the vision will keep someone from setting the goals. Or, avoiding the vision altogether, someone will create a pattern of setting goals and then not understanding why there's internal resistance towards reaching them, so they avoid them. And then what they've created is a habit of setting goals and then not reaching them.

This is what I see a lot. But especially for business owners, it's so important to fall in love with goal setting again, because that's a daily trust exercise you have with yourself. If you want to be a successful business owner, you have to have really strong self-trust. And that's a relationship. Just like with a partner or a spouse, you need to be putting in those trust deposits and creating that cycle of getting things done that you say you're going to do.

Mike: I think it's really important for someone hearing this and saying, "I have a million miles to go before I'm time boxing and getting all this stuff done." What are the steps they could start with, getting the vision, putting those goals in place? Where can someone go next to take the next step?

Run each goal through the SMART test

Tiffany: When you have goals, there's a specific structure to success, especially with goal setting. I always recommend running them through the SMART test. If you're not familiar with the SMART test, you can Google it. Make sure those goals are specific. Make sure there's a way you can measure them. Make sure it's possible to achieve them. Make sure not only that they're realistic, but that they're relevant to the vision that you have. And make sure there's a timeline. If it doesn't pass all those checks, don't call it a goal yet.

And once you figure out the goal, maybe it's stressful for you. And it should be. If the goal isn't putting a little bit of stress on you because it's so big, then you didn't make it big enough. You want to be in that position of discomfort, because you need that uncomfortable energy to take action and find someone who can help you. Vision first, goals next, make sure they pass through all the checks, and then think: what is the minimum amount of tasks I can do to achieve these goals, or who can I add to my team to help me achieve these goals?

Hire people who are better than you

Mike: Yeah, I think one of the biggest things I've seen is that last sentence you said. It's so critical, because as solopreneur people, we're the be-all and end-all of it. If I bring on someone, they've got to be a huge role within the company. I've always been a "How can we get stuff off our plate?" person. At some points, we've had seven, eight contractors involved in different things. And I think there are people with very specific skill sets that you may not possess.

Getting comfortable with the things that you suck at and finding somebody that can bridge that gap. You don't have to solve all these problems on your own, even if it feels very personal, like, because it's my company, this has to be my thing. I don't agree with that. My prime example is copywriting. I know my story.

I know how to verbally express what I want my story to be, but when it comes to putting it on a website, there's no chance I'm going to be able to do it. I can't write at that skill set. Letting go of that task helped achieve a strong site. Having strong content is the thing that brings people in the door. So it's trying to let go of the relationship with it, the "it has to be me because it's my thing."

Tiffany: That's so important. And you have a beautiful website, by the way. Your copywriter's excellent. If you are serious about your business growing, you have to hire people who are better than you, which means you have to humble yourself first and say, "I'm not the best at this." It's difficult. You have to take a slice of the humble pie. But when you hire people who are better at each individual thing than you, that's when your business is going to start to really take off.

Mike: Do you find that a lot of the people that come into your ecosystem already have that willingness, or do you work with them to help navigate letting go of some of that stuff?

Building trust when you delegate

Tiffany: There's usually a willingness. But it really comes down to trust being the biggest thing that I've seen. How do I trust someone with this information? Just like you trust anyone else, in the beginning it's something you just have to give. You don't have to give all the trust up right away, but you have to give a little bit, enough to give that person the opportunity to continue to earn it. And that's only going to take experience.

So you have to just continue building it through time and have those conversations. You can let someone know, "Listen, I'm working on building trust. So in the beginning, if I don't give you a lot, this is why. This is the evidence I need to see from you, or these are the conversations we need to have together over time, that'll allow me to trust you and eventually delegate more to you."

Asking your team for honest feedback

Mike: Yeah, that's a great point. I think even with friends of mine who are employees inside of companies, it's "They changed this thing, and now I'm just going to be silently angry at the system." And it's like, why don't you just bring it up? People's willingness to have candid and open conversations is often very weak. All you'd have to do sometimes is just bring it up.

I try to encourage my team, and I've been historically bad at this, and it's something I've gotten better at. If you think I'm doing something that doesn't make any sense, tell me. I don't have all the answers. I don't know what the best approach to everything is. I'm making my best guess, but if you're in the trenches and you see something different, let's have that conversation. A lot of people are not good at having that type of conversation. Do you notice the same?

Tiffany: Yeah, it's definitely a skill that has to be learned, and it's excellent that you're learning that. As a business owner, not only do you get to share that with the team, you have to reiterate it many times for them to take action on it. Then you have to take the observer role when you receive that feedback. You get to think, how do I want to show up for my team? What if I don't like what they say? What if I disagree? How do I want to handle it? So that's some personal development, inner work that goes into that as well.

But it can be done, even by someone who's the worst at this. We all have to see ourselves not as we are today, but as who we can be and who we aspire to be, and then just start embodying that future, most successful version of ourselves.

Put your life on the calendar first

Mike: Yeah, I love that. All right, perfect. So we've got our vision. We've now intelligently made sure that the goals align with it, that they're attainable. We've put a timeline on it. We're feeling a little bit of that tightness in our chest, saying, "Shoot, did I bite off more than I can chew here?" Where do we go from there?

Tiffany: So we break down the tasks and we put them into the calendar. I recommend color coding the calendar so you can visibly see your boundaries here. But be really honest with yourself. What are my office hours? This is incredibly important for the freelancer or for the solopreneur, because if you don't create those boundaries for yourself, no one else is going to create them for you. The last thing I want to hear is "I'm never not working." It's a phrase I hear a lot. Don't let that be you, right?

So create those boundaries. What are your office hours? What do you need to do in your non-office hours to support your rest and restoration before you go back into work again? I don't think a lot of entrepreneurs take this as seriously as they should. But your rest and rejuvenation is as important as your work, because it affects the quality of your work. Things like watching TV, watching movies, going out drinking, this is not considered rest time. But the rest time needs to be in there as well. Rest time, meaning reading, meditating, exercising, getting enough sleep.

These things need to be in the calendar, because it supports your ability to have consistent energy throughout the day and to have a consistent workflow as well, consistent, predictable focus periods. So schedule in sleep. It needs to be in there on the calendar. This is the last thing I see people add, and it needs to go first. Add in what days you're going to commit to exercising. Add in how many date nights you're committed to per month or per week. Add in the kids' activities if you need to pick them up. Add in the most important pieces of your life first, and then you can add in anything extra after that.

Let the calendar follow you for a week

Mike: Interesting. For someone who's new to this concept of time boxing, you mentioned the color coding piece. Is the intent to block off every moment of your day with an activity, color coded according to personal rest, personal fun, family obligation, work stuff? Work stuff can break down into internal meetings, external meetings, sales activities, all those things. How does one wrap their head around this concept?

Tiffany: In the beginning, I recommend letting the calendar follow you for a week rather than setting it all up. So if you're brand new to calendars and you're like, "Calendars freak me out," let the calendar follow you, because it makes you face the reality of time. The reality of time is you're never actually doing nothing. There's always something you're doing.

And you can't just store an hour of your day and use it tomorrow. If time management is a challenge for you, and you're not hitting the goals the way you want to be or you're not being consistent, allow the calendar to follow you so you can have that feedback loop for yourself and see where your time and energy is going.

Once you're in a rhythm of letting the calendar follow you, you're definitely going to be frustrated by what you see. Did I really spend that much time doing this? Did I really spend this much time doing that? You need to be able to sit in that level of pain, because that's where you're able to make a change and take action. Every moment should be covered on that calendar, because you're doing something with every moment of the day.

I recommend color coding so you can see, just from a weekly view, where your energy is. For example, if I were to open my calendar right now, I'm going to see blue for all the hours that I'm working. I'm going to see a certain amount of lavender, which is time spent relaxing, getting a massage, any self-care, meditation, anything like that. I'm going to have another color for my personal development time that I'm committed to every week. I'm going to have green for all the exercise I'm doing.

Just by looking at the week of the calendar, I'll say, "Okay, am I working as much as I want to be, or am I working too much? Are my meetings scattered over 12 hours throughout the day, or are they within a healthy window?" Every week, I'm going to give myself feedback. The calendar followed me, and this is what it said. Maybe this week felt horrible to me. The next week, I'm going to say it felt horrible because I worked too long on this day, so I'm going to shorten the work hours. By Tuesday afternoon, I needed a nap, so I'm going to schedule a nap next week just to take care of myself.

It's really a journey of getting to know yourself, how you're spending your time, and getting comfortable owning your time and where you're choosing to put it. If you're not intentional with your time, by default, it's going somewhere. If you're serious about your goals, and if you're really committed to getting that vision, you're going to have to take radical responsibility for all the time and energy you're putting out there.

What if you miss a block?

Mike: How long does it usually take someone to adjust? So a week goes by and we're like, "Okay, I spent time playing video games. I was on dating apps. I was kind of wandering around doing nothing for a while. I worked a bit. I exercised a bit." Sitting in the pain will resonate with a lot of people if they follow how they spend their time, and with myself, to a certain extent, as well sometimes. But then we say, "Okay, this is how we want to make that change," and we start blocking off times. How long does it typically take? And I guess person to person it's different to get used to it.

What I fear as I think about this type of concept, and I'll speak for how the audience might think about this, is I don't want to get to day two and miss something, or get to a point in the day and be like, "Oh, damn. I don't have the energy. I don't want to do that right now," and then be like, "Okay, this is a failure." Some people are very all or nothing, and I resonate with the all or nothing feel. How long should it take for someone to be able to adjust and adapt to this style of calendar?

Tiffany: So if they've never used a calendar before and they're starting off by just letting the calendar follow them, that's usually pretty easy, because you're just tracking your time. That takes about a week. Some people choose to do it for two weeks. From there, they're ready to go with it. And you mentioned something important here, that all or nothing mentality. Like I said, the time's going somewhere anyway.

So the cool thing about using something like Google Calendar is the drag and drop. When you have the most important tasks listed out on your calendar, say it's a Tuesday afternoon and you don't feel like sending emails for an hour, you might drag that task to tomorrow. But the key is you're going to take whatever you're supposed to do on one of the other days and drag it to today.

You're still going to get something done that you had to get done, and you're going to feel really confident. You still get that almost guilty pleasure of not doing the thing, but you're getting some level of work done, your time's still being accounted for, and you feel a lot more flexible with it, because you can drag and drop however you'd like.

How long should a time block be?

Mike: Got it. Rest and relaxation is kind of a personal thing. It depends on what activities you partake in. But what have you seen have the most success in terms of time boxing work activities? Is it like, "Hey, I block in these 20-minute segments to do different things"? Is it longer boxes? Obviously it depends on the nature of what you're doing, but just as a generalist?

Tiffany: Here's the thing with time blocking. There's no secret formula for how long a time block should be. The key is to monitor your own workflow and notice when your attention starts to taper off. For some people, it's half an hour. For some people, it's 4 hours. There's this thing called attention residue within productivity. As soon as you start a new task, it takes you about 16 to 23 minutes on average to be fully absorbed in that task. If you do a time block of just 20 minutes, you're barely into that task by the time you go to switch. So you're not really putting your full energy into it.

This also goes for a distraction. If you have an hour focus period and you get distracted, you take a phone call in that time, it's going to take you maybe 2 minutes of distracted time, but it's going to take you 16 to 23 minutes of energy that you would have been putting into that original task. I recommend you start with a 45-minute time block and see how you go. Maybe you feel like working more. That's excellent. If it's less, that's good, too. But match the time blocks to your actual attention span. That's what's most important.

Now, someone with ADHD, for example. I work with a lot of people with ADHD, and I know quite a few entrepreneurs have this as well. ADHD means you have the ability to get into hyperfocus, but it takes 4 hours. You can have completely undistracted time if you dive into something for 4 hours or more. But if you do the smaller tasks, it becomes more difficult.

Theme days, makers and managers

Tiffany: A few other tips I've seen that have been really helpful: having theme days. So one day you focus on CEO, another day is just marketing day. Maybe another day is just content day. Maybe just one or two days for calls, rather than having them scattered throughout the week. The least amount of times you can switch tasks or roles throughout the day is going to lead to maximum productivity.

Mike: That's a great tip. That's super helpful for me, because I've got the marketing agency and the coaching thing. So only take coaching calls on certain days, and then product building time on certain days. That's the Paul Graham concept of makers versus managers, and being aware of what type of brain you are when it comes to work. For me, as a maker, I can only accomplish a handful of things in a day. If I'm in a bunch of meetings, my brain never gets situated back to be able to do product development or sales and marketing development. I just completely tune out.

So yeah, if it's a creative thing, for me personally, I need the entire day with nothing else on it. If I go to start something creative and I know I have a call in a few hours, the whole time I'm going to be thinking about that call and be afraid I'm going to miss it. Because if I'm at the computer, even if I have a meeting come up, I need an alarm on my phone to remind me, because I will just be so absorbed in my work.

Guilt, and where to find Tiffany

Mike: Yeah. Awesome. This has been super helpful. Is there anything that I didn't ask that I should have asked?

Tiffany: These are all really good questions, and I'm happy you're bringing this to more of your audience as well. With the way we manage our time, the number one complaint I hear about time is guilt. A lot of entrepreneurs get in this complex where they're feeling guilty about how they spent their time and how they didn't spend their time.

And it really doesn't matter what they do or how they spend their time. They're just constantly feeling guilty. So the only message I have for someone who's feeling that way is it doesn't have to be that way. There is an escape. You can learn. You can grow. And sometimes just changing the tool you're using can really change the self-talk you have internally and help you reach those goals.

Mike: Awesome. That's a great way to go out. Where can people find you if they want to look you up?

Tiffany: Instagram's best, at Coach Tiffany Taylor. I just combined both my workshops, so you get my vision board setting workshop with the goal setting workshop, to take you through the entire process of bringing it all the way into your calendar. And you can just shoot me a DM with the word "calendar" to get access to that.

Mike: Amazing. Thank you so much.

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