Following Your Nudges: How to Trust Your Intuition in Business

Trusting your intuition starts with one move. Get out of your head and into your body, then act on the small signals you get. Jason Brown builds his life and his business around this. He calls those signals nudges. A nudge shows up as a whisper in the shower, a name that pops into your mind, or a gut sense about who to call next. On this episode of The Undervalued Expert, Jason breaks down how he went from chasing one goal after another to following these nudges, and why his work got smoother once he did.

For most of his life, Jason lived in his head. He read every book, chased life hacks, tried biohacking, and went to every mastermind he could find. He calls this accumulation mode. You set a goal, you hit it, you feel good for a moment, then the feeling fades and you need a bigger goal. Mike knows the loop. He built an app, went on Dragon's Den, and landed a deal. The high vanished the second it ended. His first thought was, cool, what's next. The ego always wants more. It sits in the past or the future and skips right over the present.

The change started at a breath work session. After an hour of guided breathing, Jason felt energy move through his body and clear answers arrive. He wrote the ideas on Post-it notes and put them into practice. The results came faster than anything his thinking brain had produced in weeks. One lesson stuck. His energy goes ahead of him. When you feel joy or freedom first, instead of waiting to earn it, more of it tends to show up. So Jason flipped the order. He starts his day in the feeling he wants, then follows what appears. That same kind of mindset shift sits behind Mike's own story of why he left a comfortable job to build something on his own terms.

Trusting your gut is a decision-making skill. The more Jason acted on a nudge, the more the right people and chances turned up. He stopped calling it luck. His confidence grew each time he followed a signal and it paid off. Experts hit the same wall when they try to raise their rates. For a lot of them, it comes down to self-trust more than math. Mike works through that in a coaching session on gaining the confidence to charge more.

Jason has a picture for what this feels like in business. Imagine a board meeting with sharp advisors. Then they walk you out of the room and keep working to move your company forward. That's how breath work felt to him. His busy thoughts stepped aside and steadier wisdom took over. He also warns against staying in the clouds. He tried the full retreat, robes and long beard included, and came back. The point is to bring the calm and clarity into normal life, where the work and the relationships happen.

You don't need to fly to the jungle to start. For skeptics, Jason suggests two things. Try a low-key practice, and find a community that's already doing the inner work. Breath work, sound healing, meditation, and ecstatic dance all quiet the thinking brain so clearer answers can land. Apps like Insight Timer let you sample sound healing for free. The practice is only a doorway. What matters is catching a useful message and acting on it. As the teachers Jason follows put it, when you get the message, hang up the phone. Get one insight, then use it. Skip that step and you keep running the same loops you've run for years.