Get on podcasts. Add $100K in revenue.
I get service founders on the podcasts their buyers listen to, then turn the hosts and listeners into clients.
- Grow Your Personal Brand
- Build Your Network
- Put Marketing on Easy Mode
You're missing credibility leverage.
Does this sound like you?
- Your business is successful and known, but you're invisible.
- You know you need content, but you hate filming and editing it.
- Your network has stalled, and you're ready to meet high-caliber operators.
Now imagine this instead.
You spend an hour talking about what you know. The host brings the audience, records and publishes the episode, and puts their name behind yours. Buyers hear you for 30 to 60 minutes and arrive warm. You walk away with clips and an email, and you never had to film yourself.
Book your free assessmentYou might be thinking…
- I need a big audience
- I need a big social media following
- I need a crazy story
- I need a big company exit
None of these is what gets you booked.
The host brings the audience. When a pitch fits the show, 30 to 40% of hosts write back. You're more bookable than you think.
What podcasting does for your sales
Hosts send you business, listeners buy, and the people who book a call already trust you.
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Hosts and listeners send you clients
70% of my podcast revenue came from hosts: referrals, introductions and their own projects. Another 15% came from listeners who reached out after an episode.
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Warmer sales calls
Podcasts hold attention better than any other channel: listeners finish about 80% of an episode. Buyers want about 43 minutes with your content before they buy, and one episode can cover it in a single sitting.
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You're 10x more Googleable
The host vouches for you on air, every show becomes “as heard on” proof, and each episode ranks for your name on Google for years.
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Weeks of content, without filming
Each episode gives you three to seven short clips and an email to your list, and you never set up a camera. Send a clip to a prospect before a sales call and they show up warmer.
Hi, I'm Mike.
In 2020, my agency lost 85% of its revenue almost overnight. I didn't buy more ads. I started saying yes to every microphone I could find, mostly on other people's podcasts.
Those interviews became the most reliable channel I've ever had. I did it as an introvert with fewer than 15,000 combined followers.
Over the years, I've run marketing for global brands like Volvo and Patak's, served as fractional CMO for a $20M CPG brand, and written the book Get on Podcasts.
- Remote Work Academy speaker
- McMasterMBA guest lecturer
University - GovernmentEnvironmental division lecture
of Canada - Workforce development workshop
AppSumo's Remote Work Academy: shared a virtual stage with Chris Voss, Nir Eyal, James Clear and Dan Martell.
I've done this from both sides of the mic.
- 120+Episodes hosted on my own show
- 70+Shows as a guest
- $386KRevenue traced to my podcast appearances
- 150+Offers built for service businesses
“I've been on 50 podcasts and never made any money.”
A founder told me that at one of my workshops. The Podcast Guesting Program is built so that never happens to you. Over 90 days, we shape your offer, build your podcast package, and coach you through your first interviews and generating revenue from them.
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01
The right offer
Your offer already sells. We shape how you talk about it, so it lands with listeners the first time.
You get- Your offer, framed so listeners understand it and want it
- A one-sentence intro that makes people want to hear more
- One clear next step for listeners, so interest turns into calls
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02
Your total podcast package
Everything hosts need to say yes, so you get booked on the shows your buyers listen to.
You get- A speaker sheet and episode ideas hosts say yes to
- A shortlist of shows your buyers already listen to
- Pitch emails, follow-ups and a tracker, so no booking slips through
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03
The coaching that turns interviews into revenue
Every show adds a host to your network. We coach you to turn those hosts and their listeners into revenue.
You get- Weekly coaching with me for 90 days, plus a review of your first interviews
- Show prep and your best stories, so every host remembers you
- The post-record chat (our secret sauce) that turns hosts into referral partners
- A lead magnet and clip plan that turn listeners into leads
I only accept founders I know hosts will want. If our launch call doesn't give you an offer you're proud to pitch, you get a full refund.
What clients say about working with me
Sales up 30%
Mike's coaching helped me grow my sales by 30% and deeply connect with my audience. His podcasting and marketing strategies opened doors I didn't even know were there.
$16K → $30K a month, fewer hours
Yeah, the close ratio has got so much better since working with you, really.
Retainer tripled, $1,500 → $4,500
Within 10 minutes he distills it into three different solutions that would all work.
Land interviews within 30 days
It starts with a free 20-minute assessment.
- 01
Book a free assessment
A 20-minute strategy session on your personal brand, your guesting readiness and where podcasts fit into your marketing.
- 02
Build your podcast package
On a 2.5-hour launch call, we fix your offer and build your speaker sheet, show list and pitch emails.
- 03
Pitch, record and follow up
Your first pitches go out within days of the launch call. You record the interviews, and we coach you every week on turning hosts and listeners into clients.
Frequently asked questions
Whether you're new to podcast guesting or you've tried it on your own, these are the questions I hear most.
Is this right for me?
It fits established service founders whose offer already sells: consultants, coaches, agency owners and fractional experts. You want the credibility of a personal brand without filming yourself every day. It isn't a fit if you don't have paying clients yet.
Is the $100K guaranteed?
No. The $100K is what the right founder, on the right shows, can build to over time through hosts, listeners and content. It depends on your offer and your follow-through. I've traced $386,000 to my own appearances.
What is the guarantee?
It's the Fit-First Promise. I only accept founders I know hosts will want, and we check that on your free assessment. If our 2.5-hour launch call doesn't give you an offer you're proud to pitch, tell me before our first weekly call and you get a full refund.
Do I have to become a content creator?
No. You show up for the conversation, and the host records and publishes it. Each episode gives you clips and an email you can share, and a simple plan lets your team handle that part.
Do you provide a VA?
No. The podcast package is simple enough for your own assistant to run. If you'd rather my team books the shows for you, that's our done-for-you option, and it costs more.
How much time does it take?
Most of your time goes into the launch call and the first few weeks. Your first pitches go out within days, and we aim to land your first interviews within 30 days. After that, your part is the interviews and the chats with hosts afterward.
What if I'm not confident doing interviews?
I'm an introvert too. You'll prepare your stories in three lengths and use the two sticky notes I keep by my camera. Preparation does most of the work.
Start with a free 20-minute assessment.
In 20 minutes, you'll know:
- If podcasts fit your marketing goals
- Where your personal brand stands today
- What to fix before your first show
For founders whose offer already sells. Not a fit if you don't have paying clients yet.
Book your free assessment