The One Move That Makes Your Outreach Impossible to Ignore

Move The Needle is Marlana Semenza's rapid-fire format: one guest, one tip. Mine was simple. Personalize your outreach, and do it with video.

Recreate the handshake online

We are used to closing over a lunch or a handshake, and a lot of that got lost when business moved online. A five or six figure deal is a lot to ask for over a cold email. So recreate the offline experience online. Get on video. When someone can see your face, hear your voice, and catch that you actually looked at their situation, it is far harder to ignore, and people open up to a sales conversation much earlier.

Twenty videos beat a thousand cold messages

Grab your phone, use the video message feature on LinkedIn or Instagram, and send a real ten to fifteen second intro to one specific person. It does not scale, and that is the point. Twenty personalized videos will out-convert a thousand automated cold messages, the deals are bigger, and they close faster. Yes, being on camera feels awkward. Think about how it feels on the other side, in an inbox full of forgettable pitches.