Get your first (or next) podcast interview and turn it into authority, audience, and revenue.
The one marketing channel that still compounds. No big following required.
Taught by Mike Moll · 70+ shows guested, 120 episodes hosted.Ads and posts stop working the day you stop.
A boosted post is gone by the weekend. A podcast appearance still gets found a year later, ranking in search and turning up in someone's feed. Guesting takes work to land. The difference is the work keeps paying after you stop.
Why one good interview beats a month of posting.
Authority transfer
The host spent years earning their audience's trust. In one sentence, some of it becomes yours. On other channels that takes years.
Undivided attention
Listeners finish 80% of an episode. That's 30 to 60 minutes of full attention, not a three-second scroll. A post gets glanced at. An interview is a conversation.
Permanence
Episodes keep working for years. They rank in search and bring people to you long after you've moved on. Every appearance is a brick in your wall of credibility.
No big following. No famous name.
I started with fewer than 15,000 followers. Reach wasn't the point. I learned how to get booked, and how to show up once I did. Most of it, about 70%, came from the hosts: referrals, introductions, and partnerships that began with one conversation.
You might be thinking…
- I need a big audience
- I need a big social media following
- I need a crazy story
- I need a big company exit
None of these is what gets you booked.
The host brings the audience. What they want is a guest with a clear point of view and something useful to say. If you've written a book or built expertise people respect, you already have that.
You're more bookable than you think. You just need the system.
Built for experts with something to say.
- CoachesGet in front of the people who need your help.
- ConsultantsTurn your expertise into inbound leads.
- Agency ownersWin clients without cold outreach.
- AuthorsPut your book and ideas in front of new readers.
- SpeakersBuild the reputation that fills your calendar.
You'll leave with the system for landing your next booking.
- 01
Make your story sellable
Frame your experience so the right host says yes.
- 02
Build assets that get a yes
The bio, speaker sheet, and titles a host needs.
- 03
Get the outreach right
Stand out in a full inbox and win the host over.
Mike Moll
Marketing coach & fractional CMO
I've spent years on both sides of the mic. I host The Undervalued Expert and I've guested on more than 70 shows, without a big audience. I've traced $386,000 in revenue back to those appearances.
- Fractional CMO for a $20M company
- Digital lead for Volvo & Patak's
- 70+ shows guested on
- 120 episodes hosted
- 14 years running my company
- $386K traced to appearances
Watch the full workshop, free.
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One-hour workshop · instant access
No spam. Just the recording and a few useful emails.