Let's face it, rejection stings.
As solopreneurs, it stings a bit more - it's our baby, our blood, sweat, and tears that are being turned down, right?
Well, not quite
Our brains are wired to hurt from rejection
It stems from our primal days when being rejected by your tribe meant you were left alone to fend off wild animals
Our brains haven't quite caught up to the fact that a "no" from a potential client doesn't equate to being dinner for a sabertooth
But here's a reframe that might help
Understanding this primal link gives you the power to separate your personal feelings from professional rejection
It's not about you, it's about timing, connection, need, and the moment
You can't align them all perfectly for every sales opportunity
Reframe the situation. Every "no" is a step closer to a "yes"
Each rejection is an opportunity to reflect on your pitch, product, and approach.
Instead of seeing it as a personal defeat, see it as one more conversation on your path to a sale
Understanding your closing rate will allow you the grace and permission to let these "no's" play out as they must
If you do not know your metrics, establish them and keep them somewhere visible before each call
Knowing where you're at in your ratios will keep you calm if you get a few rejections in a row
Even the worst deal closer can accomplish a 10% ratio
1000 conversations = 100 leads = 10 sales conversations = 1 sale (10/10/10)
This is the WORST case scenario
So, the next time you're faced with a "no", take a moment. Breathe. Reframe. Move forward.
Side note: If you are closing 100% of your sales calls, your price is WAY too low
Mike (only sports fans will get the emoji reference in the subject)
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