Most marketing copy sucks.
I have run ad campaigns for over 100 businesses, consulted for another 100, and coached solopreneurs for the past 2 years.
Here are the most common conversion killers in copy
They talk too much. Trying to tell your prospect all the information at one stage is a recipe for confusion and objections.
They don’t tell a story. People like to understand where they are going, a story is the best way to get there.
They don’t make the prospect feel understood. Talking about features and deliverables explains how you do it, nobody cares how. They want their problem solved.
We will focus on fixing #3
I have an exercise with my private coaching clients that helps to create a deep understanding of what motivates their prospects to buy.
It dives deep into how a decision will be made and how it’s triggered.
The answers will not only be surprising but will make you realize just how much your marketing copy and sales language need to change.
Mike
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