I went for a walk with a friend and mastermind buddy, Karan.
We have been close friends for over 5 years and have met up in several countries around the world.
He even lived with me in Mexico for a few months in 2021.
He is an impressive operator.
He has changed his business a few times.
He moves fast and brings monetization faster than anyone I have ever seen.
Yesterday we talked about starting over.
Moving away from the grind.
Trusting our skillsets to go back and build something high impact and high revenue.
Something that lights us up and feels exhilarating and yet simple.
It got me thinking about how I would launch a new business and start making money within 30 days.
Day 1-5: Determine what I want to sell and take an online course to update any required skills, study competitors' offers and marketing language.
Day 5-10: Develop a 1 page Google Doc with the offer (the problem, who it's for, what is the outcome), Add the service to samcart with a checkout and contract details on the same page, Send 200 custom outreach videos to cold prospects, contact people in my network for introductions.
Day 10-20: 500 more video outreaches (refining the pitch for each 100 messages), push all interested people to the Google Doc then Samcart CTA on that same doc.
Day 21-25: First 2-3 sales calls (review the recordings if they did not close to evaluate changes required), 300 more videos (edit based on the reasons you got rejected in your call reviews).
Day 25-30: 2-3 more sales calls (one is going to close).
Notice how I did not include a cold email or paid ad campaign?
Too many people jump to that as the first solution.
In my experience, you need to have a functional service and funnel before getting out of hand-to-hand combat mode.
Videos direct to your ideal target get you noticed.
It also gets you conversations.
Those conversations and feedback lead to the critical missing pieces in your offer.
If you want to validate your idea and quickly iterate toward revenue, nothing beats this process.
There are too many variables with cold emails and ads and most people do not have the expertise to systematically work through them in a useful way.
I truly believe anyone can generate revenue within their first month if they lean into this method.
Mike
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