Each week I schedule 1 hour dedicated to Facebook engagement.
Not on my personal wall.
Not on my business page.
In Facebook groups.
I am a top contributor in 4 specific groups.
I know my potential customers spend their time in those groups.
I want to be an authority and a person they perceive as a source of wisdom.
But I do not create any posts.
I only reply/comment.
I spend 15-20 minutes to craft a thoughtful and valuable answer to a question.
I search for keywords inside the group to find the questions.
My answer is 1-2 large paragraphs.
Sometimes I record a loom video to add more detail.
I break things down very specifically.
Many people like and reply to my comments.
It makes my reply the “top comment” and it stays displayed as the only visible comment on the post.
Anyone searching for that subject will see my reply.
Typically with more engagement than the original question.
That attracts a follower.
Followers read my content and respond to what I offer.
I get to work with new people.
I closed a $72,000 sale from a Facebook comment within 24 hours a few years ago.
They are still my client today.
They still pay me $72,000 per year.
Mike
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